Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

Search Engine Optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement.

 

Benefits Of SEO:

·       Targets quality traffic

·       Increases brand visibility

·       Don’t need to pay for ads in SEO

·       Gets more clicks than PPC (Pay-per-click)

·       Helps us to attract local customers

·       Builds Brand Credibility and Trust

·       Helps to establish Brand Awareness

·       Ensures mobile-friendliness of our website

·       Helps to gain the market share

                                   ……………and a lot more

How we can implement it?

Ø Choose a great domain name

Ø Research the right keywords

Ø Craft your content

Ø Optimise your code

Ø Technical setup

ü  Set up and verify Google Analytics

ü  Set up Google Search Console and Bing Webmaster Tools

ü  Install an SEO plugin

Ø Earn links

Ø Things to check post-launch

ü  Test usability

ü  Test your site speed

ü  Check your mobile website

[ Our top SEO competitors are the ones who rank in the first search page of the keywords you’re targeting.]

 SEO tips to get to the top of Google

v Optimize for RankBrain (RankBrain is Google’s machine-learning AI system)

v Optimize for ‘near me’ search queries

v Optimize your local presence

v Optimize for natural language and voice search

v Pay for it

v Get in Top Stories, implement AMP (Accelerated Mobile Pages)

v Be mobile optimised

v Speed up your website

v Optimize your Twitter presence

v Write skyscraper, SEO-friendly content

 

Thank You !!!